Coca-Cola Embraces Upcycling With 2nd Lives Campaign

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Recently, beverage giant Coca-Cola teamed up with a Chinese marketing firm to reinvent the company’s sustainability effort. To encourage reuse and up cycling of empty coke bottles, the company outfitted 40,000 bottles in Vietnam with 16 different “re-imagined” bottle tops that allow consumers to use their empty bottles in creative new ways, such as a bubbles bottle, a sprayer, a water gun and even a pencil sharpener.

Check out these other cool re-uses for empty soda and water bottles.