When you think of music mogul/songwriter/producer and leader of The Black Eyed Peas Will.I.Am, mega upcycler is likely not the first thing that comes to mind. But the fact is, the musician has been in the sustainability game for a while now. In 2013, he teamed up with The Coca-Cola Company to create Ekocycle, an upcycle initiative to educate consumers about waste and recycling and to support a more sustainable environment by turning trash into cool and funky new treasures. The Ekocycle brand features a diverse line of products — from electronics accessories to clothing.
Beats by Dre headphones made from 31 percent of upcycled waste plastic and aluminum
Levi’s limited edition ‘501 waist-less jean’ contain an average of eight different recycled plastic bottles.
New Zealand-based designers H Brothers introduced a new line of fashion-forward men’s suits made out of rPET, a fabric made using recycled plastic bottles.
The Ekocycle 3D Printer uses recycled plastic cartridges from
repurposed Coke bottles.